I study how people watch video.
Then I help people who know something real use it to get seen. I spent 14 years in the YouTube industry, 4 of them at Warner Bros. These days I work from wherever I am, and I build things.
Three projects. One question.
Why do people watch what they watch, and how can you use it? One project studies it. One gives you the tools. One brings in a team to make it for you.
The Pattern
How people watch video. I study audience behaviour across whole niches and write down the patterns I find, in plain words.
Showrunner.one
Tools that show what works on YouTube, in your case. Including Lead Tracker, which shows which of your videos bring you buyers.
The Green Room
A full YouTube team for your business, picked by me. They plan, film and edit. You show up and go on air. Not for everyone.
What I'm doing this month.
- BuildingThe Pattern, a new home for my research on how people watch video.
- HelpingFinancial advisors and real estate teams find out what works on YouTube, for them.
- Based inWhere are you this month?
What I believe, written down.
“Freedom over money. I want a lot of both. Freedom comes first.”
- Staying afloat is hard.
- Freedom is a need, not a luxury.
- Independence is possible. It's also a huge risk.
- We're lost, and the internet is part of why.
Notes from the road.
I travel most of the year. It's a great life, and it has a price too. A few places I've worked from lately.
Write to me. I read everything.
Looking for tools? They live on Showrunner.one.